PVH– Tommy Hilfiger, Calvin Klein & Heritage Brands

As a Graphic Design Intern at the apparel group PVH, I worked on key designs for the Heritage Brands Fall '19 collection and assisted in two photoshoots. I designed and edited trim, tag, and packaging design, as well as retail display visuals and supported exclusive brand collaborations. With my intern team, we pitched a sustainability-focused menswear line to the leaders of the Dress Furnishings Group, which includes industry-dominating menswear by Calvin Klein.

Work Focus

Graphic Design, Business Strategy

Role

Graphic Design Intern

Timeline

June – August 2019

I collaborated with 6 other interns on sustainability innovation and business strategy, and designed the final pitch deck presented to the President of DFG.

Adobe Photoshop, Adobe Illustrator, Google Slides

In addition to day-to-day responsibilities, our intern team was tasked on a summer project to pitch a proposal enhancing sustainability and circularity within the Dress Furnishings Group (DFG) of PVH.

Our team developed an exclusive Calvin Klein x Patagonia brand collaboration highlighting sustainable materials and distribution processes. We recommended this co-education partnership to share our expertise on menswear with a sustainability icon, for innovative ways to incorporate long-term sustainability practices at PVH in return.

Our strategic considerations included: competitive landscape, business needs, financial planning, distribution channels, collection design, and social media marketing.